What started as a typical Sunday carne asada turned into a viral sensation and a thriving career for one young entrepreneur redefining the culinary content space. Meet Julio Vázquez, a Mexican content creator whose journey from backyard grill master to digital food personality is inspiring a new generation of Latin American talent.
It all began with a burnt steak. Like many Regios, Sunday BBQs were a family ritual—but when his dad’s meat kept coming out overcooked, a then 10-year-old Julio stepped up to the challenge. “I complained about how burnt it was, and he challenged me to cook it the next Sunday. I burned it too, but I was hooked. From that day on, I kept improving until I could make the best carne asada possible.”
That spark turned into a full-blown passion. Soon, he was diving deep into pasta tutorials, mastering sauces, making dishes from scratch, and eventually becoming the designated family chef. But it was during the COVID-19 lockdown that everything changed. One afternoon, preparing a steak tartare, he decided to film it for TikTok. That first video kicked off a new chapter—and by the fifth post, featuring his now-famous “huevitos ahogados,” he had gone viral with over 15 million views.
Today, Julio is known not just for his unique recipes, but for blending charisma, humor, and culinary flair into every video. His signature mix of trending dance moves, a beer in hand, and bold flavor has turned casual viewers into loyal fans—and brands are paying attention.
Driven by more than just fame, his content is deeply strategic. “From the start, I thought about how to make content that brands would want to align with. That’s why I place ingredients upfront in each video—for product placement—and I use hooks that grab attention right away.”
Behind the screen is a sharp business mind. Alongside his team at Be BAMA (his management and production company), he’s gearing up to launch new formats and segments designed to reveal more of his personality, connect deeper with his audience, and expand into branded partnerships. “People see my essence, but there’s so much more I want to share,” he said. “This next phase is about evolving, not just entertaining.”
The path hasn’t been without challenges. His biggest obstacle? Convincing his father, a successful old-school entrepreneur, that content creation was a real business. “They didn’t get it at first. Filming recipes at home didn’t seem like work to them. So I asked them to give me five videos. If it didn’t work, I’d quit and get a ‘normal’ job. That fifth video went viral—and everything changed.”
He sees fear as fuel. “Fear shows you where growth lives. There’s a quote I love: ‘What I fear most is often the path that leads to my biggest growth.’ I live by that.”
Success, to him, is about more than numbers. It’s about feeling at peace, proud of what you’ve built, and surrounded by people who believe in your vision. “For me, it’s about happiness, fulfillment, and hitting goals that once felt out of reach.”
His advice to aspiring entrepreneurs is clear: “Jump in. Do it prepared. And don’t be afraid to fail—because if you never try, nothing ever happens.”From grilled meats to gourmet recipes, from TikTok dances to business deals, Julio Vázquez is proving that with heart, hustle, and a bit of spice, anyone can turn passion into a powerhouse brand.
